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BYJU's case study- india's largest ed-tech company

Byju’s case study- india’s largest No 1 ed-tech company

BYJU’S is India’s largest ed-tech company and the creator of India’s most loved school learning app.

Byju’s case study

BYJU’s introduction

Have you ever found yourself in a situation where you are sitting in a crowded class, and the teacher is explaining a crucial concept, but you are unable to comprehend a single word? While everyone else seems to understand and nod their heads in agreement, you feel lost and left behind. It’s a common experience that many students have faced at least once in their academic journey. Every individual has their unique pace of learning, and it’s impossible for teachers to cater to the needs of every student in a classroom setting.

The widening gap between students’ learning pace and traditional teaching methods has led to the rapid growth of the Edtech sector. One of the leading names in the Indian Edtech industry is BYJU’s. The company was founded in 2011 by Byju Raveendran, a passionate engineer turned educator. With a net worth of $3.05 billion, he is the youngest billionaire in India as per the Forbes list of India’s 100 Richest People (2020). In 2015, BYJU’s launched its flagship product, The Learning App, which has now become the most valuable startup from India, with a valuation of $22 bn.

BYJU’s – Logo, and Tagline

BYJU’s – Logo

BYJU's case study- india's largest ed-tech company

BYJU’s – Tagline

 “Fall in love with learning

BYJU’s – Company Highlights

Startup NameBYJU’S
FounderByju Raveendran
Valuation$23 Billion (July 2022)
Total Funding$2.9 Billion (September 2021)
Revenue$310.19 mn (Rs 2,381 Cr in FY20)
Parent OrganizationThink and Learn Private Ltd

About BYJU’s

BYJU’s is an Indian edtech company that offers online educational content to students from kindergarten to post-graduation level. Founded in 2011 by Byju Raveendran and his wife Divya Gokulnath, the company is headquartered in Bangalore, India. It offers various learning programs in the form of mobile apps, websites, and classroom teaching. With over 100 million users, including 5.5 million paid subscribers, BYJU’s has become a leading name in the edtech industry not only in India but across the globe.

In this article, we will discuss BYJU’s journey from its inception to becoming a billion-dollar company, its business model, funding, and impact on education.

How was BYJU’s Started?

Byju Raveendran hails from Azhikode, a small village in Kerala, and previously worked as an engineer for a shipping company in the UK. While working, he began helping his friends prepare for the CAT exam, which is required for admission to India’s top business schools. Byju even took the exam himself and scored a perfect 100 percentile. Instead of pursuing an MBA, he began teaching math to students.

Initially, Byju offered free mathematics workshops and eventually began charging a fee once he gained confidence in his teaching abilities. At one point, his workshops became so popular that over 20,000 students participated in a single event. In 2009, Byju began recording videos of his workshops.

Encouraged by his former students who had graduated from the IIMs, Byju founded BYJU’s classes. His company, Think and Learn Pvt Ltd, was formed to create content for school students. In 2015, he launched Byju’s – The Learning App, which was downloaded by over 5.5 million people in its first year alone.

BYJU’s Founders

Byju Raveendran

BYJU's case study- india's largest ed-tech company
BYJU’s Founder and CEO

The founder and CEO of BYJU’s Classes, an education technology firm with the tagline/slogan “Fall in love with learning,” is Byju Raveendran. Born in 1980 in Azhikode, Kerala, Raveendran holds a B.Tech in Mechanical Engineering from Government Engineering College in Kannur, Kerala.

Prior to launching BYJU’s, Raveendran worked as a service engineer in a multinational shipping firm. However, his passion for teaching led him to pursue his entrepreneurial aspirations and establish BYJU’s.

Divya Gokulnath

BYJU's case study- india's largest ed-tech company
BYJU’s Co-founder

Divya Gokulnath, an Indian entrepreneur and educator, is a co-founder and director of Byju’s, as well as the wife of Byju Raveendran. Gokulnath earned her B.Tech in Biotechnology from National College Jayanagar and R.V College of Engineering before deciding to launch Byju’s with her husband in 2011.

On December 10, 2021, Rachna Bahadur was appointed as the Senior Vice President of Byju’s. In this role, she oversees the overall planning, strategies, and roadmap for the company in both new and existing markets. Prior to joining Byju’s, Bahadur was a Partner at Bain & Company.

The Rise of BYJU’s

2008Byju Raveendran, a CAT 100 percentiler, starts offline CAT coaching classes.
2009Byju Raveendran Starts online classes for CAT
2011Byju Raveendran registers it as a company called
Think & Learn focusing on the K-12 segment
Raises $9 million from Aarin Capital in Series A round
2014 Launches tablet learning program for competitive exams
and grades 8th to 12th
Secures $25 million in Series B round led by Sequoia Capital
Introduces Byju’s learning app. Within three months of
launch, scaled to 20 lac students
Raises $75 million in Series C round led by Sequoia Capital and Sofina
Secures Series D round of $50 million from Chan
Zuckerberg Initiative.
Acquires learning guidance platform Vidyartha to boost
its personalized learning products
Becomes case study at Harvard Business School to illustrate how Byju’s technology has been impacting learning among students
Reaches alleged valuation of $600 million with additional
$30 million in Series F from Verlinvest, a family office
based in Brussels
Acquires TutorVista and Edurite to expedite its International expansion including the US
 Signs up actor Shah Rukh Khan as its brand
March 2018 Byju’s is now a unicorn with valuation of over $1 billion
Byju’s replaces Oppo as the official sponsor of the Indian Cricket team
Byju’s raises funding from BOND, becomes the world’s most valued ed-tech startup with a valuation of $10.5 bn
Byju’s acquires WhiteHat Jr for $300 Mn in all cash deal
Byju’s acquires ed-tech startup LabinApp for an
undisclosed amount
Byju’s signs a deal to acquire brick & mortar test prep
leader Aakash Educational Services for $1 billion

BYJU’s – Business Model and Revenue Model

BYJU’s adopts a freemium business model that provides both free and premium services to its customers. The company offers a free 15-day trial to students who submit their details on its application or website. Once the trial period is over, students must purchase courses from BYJU’s to access complete content. One-to-one mentoring is also available to subscribers, and feedback is provided to parents. BYJU’s classroom coaching is offered in select areas such as Noida and Gurgaon.

BYJU’s generates revenue in three ways:

Firstly, the app itself generates revenue by offering a variety of test series, courses, and other educational resources that entice customers to purchase them after the free trial period.

Secondly, BYJU’s provides electronic tablets that customers must acquire to access the course they have chosen. These tablets contain videos, tests, practice questions, quizzes, and other relevant material related to the course.

Finally, BYJU’s classroom teaching is available in select cities and is another source of revenue for the company

BYJU’s – Competitors

The swift shift towards digitization and the widespread adoption of e-learning have spurred a revolution, prompting several other companies with a similar ed-tech model to follow in the footsteps of BYJU’s. Notable competitors of BYJU’s include:

UpGrad,Meritnation.com,Vedantu,ClassPlus,Unacademy,Teachable,Khan Academy,Simplilearn,Schoolwise,Topper

BYJU’s Future Plans

As of February 2022, Byju’s has announced plans to allocate up to $200 million towards the expansion of the Byju’s Tuition Center (BTC), with the aim of enrolling approximately 1 million students in this model over the next two years. Under the leadership of Byju Raveendran, the edtech giant is currently running BTC as a pilot in approximately 23 cities and 80 centers, with plans to expand to 500 centers across 200 cities by the end of 2022. Byju’s is also exploring options for a public listing within the next 18 months and is actively seeking to acquire established companies, such as the NASDAQ-listed 2U Inc.

Byju’s FAQs

1. What is BYJU’s full name?

Byju Raveendran, the owner, founder, and CEO of BYJU’S – the world’s leading edtech company.

2. Why do students choose BYJU’s?

The Best Teachers from Around the Country.

You get to learn from a young group of teachers who are handpicked by Byju himself; some of the brightest minds in the country with proven credibility and passion for teaching.

3. Is BYJU’s owned by Shahrukh Khan?

Apart from this, SRK has invested in and reaps profits from brands like Byju’s and Kidzania. While Shah Rukh Khan owns a certain stake in Byju’s, the exact amount invested in Kidzania hasn’t been disclosed.

4. What is the salary of BYJU’s freshers?

How much does a Fresher Software Engineer at BYJU’S make? Fresher Software Engineer salaries at BYJU’S can range from ₹2,75,173-₹3,01,829

5. How many companies are under BYJU’s?

With an increased focus on profitability, edtech major BYJU’S will layoff 2,500 employees as it merges four acquired companies, including Toppr, Meritnation, TutorVista, Scholar, and HashLearn

6. Is Byjus a good company to join?

Productive and fun workplace

It is a good companies but area wise the need to improve in their courses and price. if the company start physical tution centre in local area with different faculty I think that is good . as compare other company .

7. How many students study in BYJU’s?

About us. BYJU’S is a global ed-tech company, providing highly adaptive, engaging and effective learning solutions to more than 150 million students around the world.

8. What is Byjus limit?

In Mathematics, a limit is defined as a value that a function approaches the output for the given input values. Limits are important in calculus and mathematical analysis and used to define integrals, derivatives, and continuity.

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