CarDekho is a leading online platform for buying and selling cars in India. Founded in 2008 by two brothers, Amit and Anurag Jain, CarDekho aims to simplify the car buying and selling process by providing a comprehensive platform that offers everything from car research and comparison to financing and insurance. With its customer-centric approach, innovative technology, and commitment to transparency and accessibility, CarDekho has established itself as a trusted and reliable platform for millions of customers across India.
cardekho logo and tag line
CarDekho’s tagline is “The Ultimate Destination for Cars“. This tagline emphasizes the company’s commitment to being a one-stop-shop for all car-related needs, providing customers with a comprehensive platform that offers everything they need when buying or selling a car. The tagline also suggests that CarDekho is the final destination for customers looking for reliable and trustworthy information about cars, and that the company strives to provide the best possible experience to its customers.
CarDekho – Company Highlights
|Founders||Amit Jain, Anurag Jain, Umang Kumar|
|Revenue||$108.04 million (Rs 884.4 Crore) FY21|
|Total Funding||$497.5 million|
|Parent Organization||Girnar Software Private Limited|
About the company
CarDekho is a popular online platform for buying and selling new and used cars in India. It was founded in 2008 by siblings Amit Jain and Anurag Jain, who wanted to create a platform that would simplify the car buying process for people. The company has since become a leading player in the Indian automotive industry, with a comprehensive collection of cars from various brands and models.
One of the key features of CarDekho is its user-friendly interface, which allows buyers and sellers to navigate through the website easily. The platform is well-organized, and the search options allow users to filter results according to their preferences. The website also provides detailed information about each car, including price, specifications, and features.
CarDekho ensures that all car listings on its platform are verified and authentic, giving buyers peace of mind that the information provided is accurate. Additionally, CarDekho offers finance and insurance options for buyers, making it easier for them to purchase a car by providing them with various financing and insurance options. The website also provides information about car loan eligibility criteria and offers a car loan EMI calculator to help buyers make informed decisions.
CarDekho has a dedicated section for car reviews and expert opinions, which provides in-depth analysis and reviews of the latest cars in the market. The expert opinions and insights provided by the website’s team of bloggers and industry experts also provide valuable information to readers.
In addition to its online platform, CarDekho has also launched several other services, including a mobile app, used car certification program, and roadside assistance services. The company has received several rounds of funding and has acquired several other companies in the automotive industry, including Gaadi.com and ZigWheels.com.
Amit Jain is the CEO and co-founder of CarDekho, a popular online platform for buying and selling cars in India. He co-founded CarDekho in 2008 along with his brother, Anurag Jain.
Prior to starting CarDekho, Amit Jain worked in the technology industry for over 20 years. He has worked for prominent companies such as Infosys and Trilogy, and his experience in the industry has been instrumental in the growth and success of CarDekho.
Under Amit Jain’s leadership, CarDekho has become one of the leading players in the Indian automotive industry. He is responsible for the company’s strategy and direction, and has overseen the launch of several new services such as a mobile app, used car certification program, and roadside assistance services.
Amit Jain is also actively involved in the Indian startup ecosystem, and is a mentor and advisor to several startups. He has been recognized for his contributions to the industry, and has received several awards and accolades, including the Entrepreneur of the Year award at the Entrepreneur India Awards in 2016.
Anurag Jain is the Executive Director and co-founder of CarDekho, one of the largest online platforms for buying and selling cars in India. Along with his brother Amit Jain, he co-founded CarDekho in 2008.
Before starting CarDekho, Anurag Jain worked as an investment banker in India. He brings his financial expertise and strategic thinking to CarDekho, where he oversees the company’s finances, investments, and operations.
Under Anurag Jain’s leadership, CarDekho has expanded its offerings to include services such as insurance and financing, and has grown to become one of the most trusted brands in the Indian automotive industry.
Anurag Jain is also an active angel investor and mentor to several startups in India. He is a frequent speaker at industry events and has been recognized for his contributions to the startup ecosystem in India.
Together with his brother Amit Jain, Anurag Jain has led CarDekho to become a leader in the Indian automotive industry, providing a seamless and user-friendly car buying and selling experience to millions of customers across India.
How cardekho started
The story of CarDekho’s founding begins with two brothers, Amit Jain and Anurag Jain. After leaving their jobs for personal reasons and returning to their hometown, the duo decided to start their own enterprise instead of joining their family business. They recognized their strengths in IT outsourcing and launched GirnarSoft.
Starting out, they sent countless emails and made numerous calls to land larger clients, which tested their perseverance. Eventually, their efforts paid off with their first client, albeit at a lower payment. This led to more projects and a growing chain of referrals. With the accumulation of funds and hiring of staff, they finally launched CarDekho.
cardekho Startup lunch
After the launch of CarDekho, the founders invested a lot of time and effort into conceptualizing and building the platform. They continued to provide IT consultancy services to maintain a steady stream of income while simultaneously building CarDekho.
One of the unique features of CarDekho is its customer-centric approach. The platform aims to guide the customer through the entire process of buying or selling a car, from start to finish. The founders wanted to ensure that the customer had a seamless and satisfying experience.
As with most startups, CarDekho had a slow start, but the founders persevered and eventually found success. Their hard work paid off, and CarDekho quickly became a major player in the Indian automotive industry. Today, CarDekho boasts impressive numbers and has established itself as a trusted and reliable platform for buying and selling cars in India.
cardekho mission vision
CarDekho’s mission is to provide an all-encompassing online platform that enables customers to make informed decisions when buying or selling a car. The company strives to offer a seamless and hassle-free experience to customers, simplifying the entire process of car buying and selling.
CarDekho’s vision is to revolutionize the Indian automotive industry by providing transparency, accessibility, and convenience to customers. The company aims to create a one-stop-shop for all car-related needs, offering a wide range of services such as car research, car comparison, car financing, and car insurance.
CarDekho also aspires to be at the forefront of innovation and technology, constantly updating and upgrading its platform to cater to the evolving needs of its customers. The company believes in empowering customers with knowledge and tools to make informed decisions and aims to provide the best customer experience possible.
Overall, CarDekho’s mission is to make car buying and selling a stress-free and enjoyable experience for everyone involved, while its vision is to transform the Indian automotive industry with its innovative and customer-centric approach.
Business Model and Revenue Model
CarDekho is an e-commerce platform that serves as a comprehensive knowledge base for car enthusiasts, as well as an online marketplace for buying and selling used cars.
Since its inception, CarDekho has employed a straightforward and transparent revenue model. The primary sources of revenue for the company are:
- Sponsored advertisements
- Commissions from manufacturers and dealers
- Affiliate marketing
- Lead generation
- Car insurance sales
Through these various channels, CarDekho has been able to generate substantial revenue and maintain its position as a leader in the Indian automotive industry.
cardekho.com’s top 5 competitors in January 2023 are: carwale.com, autocarindia.com, team-bhp.com, zigwheels.com.