Meesho Case Study – the Success Story of India’s Leading Reselling Platform

Meesho Case Study

Introduction of Meesho

Meesho is an Indian social commerce platform that allows users to resell products using their social networks. It was founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, both graduates of IIT Delhi. The company is headquartered in Bengaluru, Karnataka.

Meesho works by connecting manufacturers and wholesalers with resellers. Resellers can browse through a wide selection of products on the Meesho app and choose the products they want to sell. They can then share the products on their social media profiles, such as WhatsApp, Facebook, and Instagram. When a customer makes a purchase, Meesho takes care of the shipping and delivery.

Meesho has been growing rapidly in recent years. In 2021, the company reported gross merchandise value (GMV) of $1.2 billion. Meesho has over 2 million resellers and 100 million monthly active users. Meesho has raised over $1.2 billion in funding from investors such as SoftBank Vision Fund, Sequoia Capital India, and Prosus Ventures. The company is valued at over $4 billion.

Meesho is one of the most successful social commerce platforms in the world. The company has helped millions of people in India to start their own businesses. Meesho is changing the way people shop in India and is a major driver of e-commerce growth in the country.

Meesho – Company Highlights

Meesho – Logo & Tagline

Company Logo

Company Tagline

Meesho’s tagline says, “Not just a homemaker, a Meesho Entrepreneur

Meesho – Founders

Meesho is an Indian social commerce platform that allows users to resell products using their social networks. It was established in 2015 by the IIT Delhi Graduates Vidit Aatrey and Sanjeev Barnwal.

Vidit Aatrey is the CEO and co-founder of Meesho. He is a graduate of IIT Delhi and IIM Ahmedabad. He has previously worked at Flipkart and Amazon. He is passionate about using technology to solve problems and empower people.

Sanjeev Barnwal is the CTO and co-founder of Meesho. He is a graduate of IIT Delhi and IIM Bangalore. He has previously worked at Microsoft and Amazon. He is passionate about building scalable and reliable systems.

Aatrey and Barnwal met at IIT Delhi in 2008. They both had a keen interest in entrepreneurship and decided to start their own venture after graduation. They started Meesho in 2015 with the goal of making it easier for people to start their own businesses.

Meesho has since grown to become one of the largest social commerce platforms in India. It has over 10 million registered sellers and over 100 million users. The company has raised over $1 billion in funding from investors such as SoftBank, Sequoia Capital, and Tiger Global.

Aatrey and Barnwal are committed to using Meesho to empower people and create economic opportunities. They believe that social commerce has the potential to revolutionize the way people shop and sell in India.

Meesho – Vision and Mission

Meesho’s vision is to enable 100 million small businesses in India to succeed online. The company’s mission is to democratize internet commerce for everyone.

also read – Flipkart Success Story: How India’s Leading E-commerce Platform Rose to the Top

Meesho– Business Model

Meesho’s business model is based on a dropshipping model. This means that Meesho does not own any inventory, but instead acts as a marketplace for sellers to list their products. When a customer places an order on Meesho, the company then sources the product from the seller and ships it directly to the customer. Meesho charges a commission on each sale, which is its primary source of revenue.

Meesho – Revenue Model

Meesho’s revenue model is based on a combination of commissions, advertising, and logistics fees.

Commissions: Meesho charges a commission on each sale that takes place on its platform. The commission rate varies depending on the product category and the seller’s performance. For example, the commission rate for fashion products is typically 10-15%, while the commission rate for home goods products is typically 5-10%.

Advertising: Meesho also generates revenue from advertising. Sellers can purchase ads on Meesho’s platform to promote their products to a wider audience. The cost of advertising varies depending on the type of ad, the target audience, and the length of time the ad is displayed.

Logistics fees: Meesho charges a logistics fee for each order that is shipped through its platform. The logistics fee covers the cost of picking, packing, and shipping the order to the customer. The logistics fee varies depending on the weight and size of the order, the distance the order is being shipped, and the shipping method that is selected.

In addition to these three revenue streams, Meesho is also exploring new ways to generate revenue, such as through subscription fees and payments for premium features.

Meesho’s revenue model is designed to be scalable and sustainable. The company’s goal is to become the leading social commerce platform in India and Southeast Asia. To achieve this goal, Meesho is focused on expanding its seller base, growing its user base, and improving the customer experience.

Meesho – marketing strategy

Meesho’s marketing strategy is focused on three key areas: reaching new customers, engaging with customers, and retaining customers. To reach new customers, Meesho uses a variety of channels, including social media, search engine marketing, and influencer marketing. To engage with customers, Meesho uses its social media channels, its website, and its customer support team. To retain customers, Meesho uses its loyalty program, its product recommendations, and its customer reviews.

Meesho – competitors

Amazon

Flipkart

Snapdeal

ShopClues

Glowroad

Meesho – Future Plans

Meesho is a social commerce platform that allows users to buy and sell products online. The company was founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, and it has since grown to become one of the largest e-commerce platforms in India.

Meesho’s future plans :

Launching a live commerce business. Live commerce is a growing trend in India, and Meesho is planning to launch its own live commerce business by the end of 2023. This will allow users to watch live streams of sellers and buy products directly from them.

Adding value and regional brands to its platform. Meesho currently sells a wide variety of unbranded products, but it plans to add value and regional brands to its platform in order to attract more customers. This will also help Meesho to generate more advertising revenue.

Becoming profitable. Meesho has been burning through cash in recent years, but it plans to become profitable in the next 1-2 years. This will be achieved by reducing costs, increasing revenue, and expanding into new markets.

Meesho is a well-funded company with a strong team of experienced entrepreneurs. It is well-positioned to succeed in the Indian e-commerce market, and its future plans are ambitious. If Meesho can execute on its plans, it has the potential to become a major player in the global e-commerce market.

Meesho – FAQs

1. Who is owner of Meesho?

Vidit Aatrey – Founder

2.How Meesho is earning money?

After you share products, you will start receiving enquiries. You can add your margin on top of the product charges and shipping charges, and share the final price with your customer. When your customer confirms the order, place the order on the app.

3. Is Meesho better than myntra?

Therefore, if you’re looking for a wider variety of products, Myntra may be the way to go. If you prefer ethnic wear, Meesho might be the better option. Pricing and Discounts: Both Myntra and Meesho offer competitive pricing on their products, but they differ in their discount strategies.

4. What is Meesho and how it works?

Reselling with Meesho is a way of running your own business with zero investment. As a Reseller, you share products listed on the Meesho app either with your network or on social media and earn a profit with every sale. There are 1 Lakh+ products on the app through which you can browse.

5. What is the purpose of Meesho?

Meesho is India’s largest and most trusted marketplace for Resellers, who sell products online through WhatsApp and Facebook.

6. What type of company is Meesho?

Meesho operates as an online reselling platform that enables anyone to start a business without investment. Meesho is a business platform trusted by more than 2.6 million resellers across India. The company was founded in 2015 by Vidit Aatrey and Sanjeev Barnwa and is headquartered in Bangalore, Karnataka.

7. Is buying in Meesho safe?

The question with strikes in the mind of the first-time user is – Is Meesho reseller app genuine? The answer is- YES. I have myself used this app for a long time when I was trying to earn money from home after I gave birth to my child.

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