F The Success Story of Shaadi.com - India's Largest Online Matrimonial Service
The Success Story of Shaadi.com

The Success Story of Shaadi.com – India’s Largest Online Matrimonial Service

The Success Story of Shaadi.com by Financeupmedia

Introduction of Shaadi.com

Shaadi.com is a renowned online matrimonial platform that has successfully brought together countless individuals in their quest for lifelong companionship. With a vast user base and extensive features, Shaadi.com offers a comprehensive and user-friendly platform for individuals seeking marriage prospects. By providing a secure and reliable environment, along with personalized matchmaking services and advanced search options, Shaadi.com has established itself as a trusted and leading platform for connecting individuals looking to embark on the beautiful journey of matrimony.

Shaadi.com – Company Highlights

Company NameShaadi.com
HeadquartersMumbai, Maharashtra, India
IndustryInternet marriage arrangement, social networking service
FounderAnupam Mittal
Total Funding Raised$8 million
Area servedWorldwide
Parent OrganizationPeople Group

Shaadi.com – Logo & Tagline

Company Logo

The Success Story of Shaadi.com
The Success Story of Shaadi.com

Company Tagline

Shaadi.com’s tagline is “A company that connects people.” This tagline reflects the company’s mission to provide people with a superior matchmaking experience by expanding the opportunities available to meet potential life partners and build fulfilling relationships.

Shaadi.com Founder

The Success Story of Shaadi.com
The Success Story of Shaadi.com

Shaadi.com was founded by Anupam Mittal in 1996. Mittal is an Indian-born entrepreneur who is also the founder of People Group, a media and technology company. Shaadi.com is the world’s largest online matrimony service, with over 3.5 crore (35 million) registered users. The company has been credited with revolutionizing the way marriages are arranged in India.

Mittal started Shaadi.com in his Delhi apartment with just $2,000. He initially faced resistance from his family and friends, who thought that an online matchmaking service would never be successful. However, Mittal was determined to prove them wrong. He worked tirelessly to build the company and eventually turned it into a global success.

Shaadi.com has been praised for its innovative approach to matchmaking. The company uses a variety of features to help users find their perfect matches, including detailed profiles, personality tests, and video chat. Shaadi.com has also been successful in expanding its reach beyond India. The company now has users in over 200 countries and territories.

Mittal’s success with Shaadi.com has made him one of the most successful entrepreneurs in India. He has been featured in Forbes magazine and has been named one of the most powerful people in India by The Economic Times. Mittal is also a philanthropist and has donated millions of dollars to various charities.

In 2015, Shaadi.com was acquired by Naspers, a South African media and technology company. The acquisition valued Shaadi.com at $150 million. Mittal remains the CEO of Shaadi.com and is committed to continuing to grow the company.

Shaadi.com – Vision and Mission


Our vision is a world where the search for a life-partner is as fulfilling as the journey with a soul-mate.


The mission of Shaadi.com is to provide people with a superior matchmaking experience by expanding the opportunities available to meet potential life partners and build fulfilling relationships. We strive to do this through superior technology, in-depth research, valuable matrimonial content & services, and above all the highest quality of customer service delivered with a sense of warmth, understanding, respect, and company spirit.

Shaadi.com – Business Model

Shaadi.com operates on a subscription-based business model, where users can create profiles and search for potential marriage partners. The platform offers various membership plans that provide access to features such as enhanced search filters, messaging options, and personalized assistance from relationship managers. Additionally, Shaadi.com generates revenue through advertising and partnerships with wedding service providers. With its focus on connecting individuals seeking marriage, Shaadi.com’s business model revolves around providing a reliable and efficient platform for matrimonial matchmaking.

Shaadi.com – Revenue Model

Shaadi.com generates revenue through a diverse range of channels. One of the primary sources of revenue is its subscription-based model, where users pay for premium memberships to access advanced features and services. Additionally, Shaadi.com generates income through advertising, allowing businesses to promote their products and services to its vast user base. The platform also forms partnerships with wedding service providers, earning referral fees or commissions for connecting users with relevant wedding-related services. These revenue streams collectively contribute to the financial sustainability of Shaadi.com while ensuring its continued growth and success in the online matrimonial industry.

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Shaadi.com – marketing strategy

Shaadi.com employs a multifaceted marketing strategy to promote its services and attract users. The company utilizes a combination of online and offline marketing channels to reach its target audience. This includes digital marketing tactics such as search engine optimization (SEO), social media advertising, content marketing, and email campaigns. Additionally, Shaadi.com leverages traditional marketing methods like print advertisements, TV commercials, and event sponsorships to increase brand visibility. The platform also focuses on strategic partnerships with influencers, wedding-related businesses, and community organizations to expand its reach. By employing a comprehensive marketing approach, Shaadi.com aims to position itself as the go-to platform for individuals seeking marriage prospects.

Shaadi.com – Acquisitions

Acquiree NameAbout AcquireeAnnounced DatePrice
FrivilFrivil is a Delhi-based mobile dating appDec 20, 2016

Shaadi.com – competitors

  • Jeevansathi.com
  • BharatMatrimony.com
  • TeluguMatrimony.com
  • TamilMatrimony.com
  • Bandhan.com,
  • CommunityMatrimony.com
  • DivorceeMatrimony.com
  • Matrimonials India.com

Shaadi.com – Future Plans

In a recent interview, Shaadi.com’s founder, Anupam Mittal, expressed that the company is currently profitable and anticipates being IPO-ready within approximately 12 months. Mittal also mentioned that the business is in a strong financial position and does not require additional financing. While he refrained from providing further details about the IPO, it has been revealed that Shaadi.com is planning to launch new products, including Shaadi Live, a software facilitating virtual face-to-face meetings between matches. This marks Shaadi.com’s second attempt at an IPO after its initial effort in 2009, with the aim of diluting a portion of the People Group’s (Shaadi.com’s parent company) share.

conclusion of “The Success Story of Shaadi.com”

Shaadi.com has emerged as a prominent success story in the realm of online matrimonial platforms. Since its inception, it has revolutionized the way individuals seek life partners, providing a reliable and efficient platform for matchmaking. Through its user-friendly interface, personalized services, and extensive user base, Shaadi.com has facilitated countless successful marriages and established itself as a trusted brand. The company’s commitment to fostering meaningful connections, continuous innovation, and adapting to changing market dynamics has contributed to its growth and success over the years. With a strong foothold in the industry and a dedication to providing exceptional services, Shaadi.com continues to play a pivotal role in shaping the future of matrimonial matchmaking.

Shaadi.com – FAQs

1. Is Shaadi .com free?

Access to the Shaadi.com website is free. However, we offer Premium Memberships wherein one can promote his/her profile on various Shaadi.com properties such as Premium Interest Wall, Inbox, Search Results, Emails, Shaadi Chat, SMS, video chat etc. Acceptance of Terms of Use Agreement.

2. How to get Shaadi com for free?

For absolutely no cost, you can register and create your Profile. Some of the benefits you get as a free Member are: Create your Profile on Shaadi.com.

3. Is Shaadi com legal?

Shaadi.com site is only to facilitate personal advertisement for lawful marriage alliance between persons who are legally competent to enter into matrimony under the laws to which they are subject. Membership in the Service is void where prohibited.

4. Is Shaadi com only for India?

Shaadi.com is an Indian online wedding service founded in 1997. Its core market is India, Pakistan, and Bangladesh, but the company operates globally, with offices in Canada, the United Arab Emirates, the United Kingdom, and the United States.

5. Is Shaadi com successful?

Shaadi.com was founded by Anupam Mittal with a novel concept that finally led to its massive success.

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