Apple Card Set to Launch in India

Apple Card Set to Launch in India

26 Ju n 2023

Apple plans to launch its credit card, Apple Card, in India, following discussions with banks and regulatory authorities.

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Apple Card was initially introduced in the US in 2019 and is currently available in select countries.

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Apple sees the Indian market as crucial for its expansion, given the country's rapid growth in smartphone usage.

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The card offers benefits such as no annual fee, daily cash rewards, and 3% cash back on Apple purchases, making it appealing to potential Indian customers.

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Collaboration with the Reserve Bank of India (RBI) is essential to ensure compliance with credit card regulations.

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Despite the obstacles, Apple remains confident in its ability to successfully launch Apple Card in India, benefiting its business and brand loyalty in the country.

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However, Apple faces challenges in the competitive Indian credit card market and must provide a compelling value proposition to attract customers.

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