Instagram Joins the Chatbot Trend After Snapchat's Success

8 Jun 2023

Instagram is testing a new chatbot feature that will allow users to interact with businesses directly through the app.

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The chatbots will be powered by Meta's own AI technology and will be able to answer questions, provide information, and even make purchases on behalf of users.

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Chatbots are becoming increasingly popular as businesses look for new ways to interact with customers.

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Instagram's chatbot feature offers a number of advantages over traditional customer service methods, such as 24/7 availability, the ability to handle multiple conversations at once, and the ability to learn from previous interactions.

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Businesses can use Instagram's chatbot feature to improve their customer service, sales, marketing, and branding efforts.

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