Microsoft Introduces New AI Features for Shopping Tools 

Microsoft Introduces New AI Features for Shopping Tools 

1 Aug 2023

Microsoft announces new AI features for Bing and Edge, focused on AI-powered shopping tools.

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The enhancements aim to simplify the shopping experience and provide convenience for users.

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The 'Buying Guide' feature assists users in navigating product categories, offering recommendations and side-by-side comparisons.

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The Buying Guide is available in Bing for users in the United States and is gradually rolling out to other markets.

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Microsoft's "Price Match" feature continues to monitor prices and assist users even after a purchase.

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The introduction of buying guides in Bing may impact existing sites focused on similar content.

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Other search engines, like Google, are likely to follow suit in integrating similar shopping tools.

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The new buying guides are currently available in the United States on Bing, and the global rollout for Edge has begun.

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