The Indian Premier League (IPL) is a professional Twenty20 cricket league that was created by the Board of Control for Cricket in India (BCCI) in 2008.
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The league has revolutionized the sport of cricket and changed its dynamics.
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The burgeoning betting market is a significant factor contributing to the popularity of the IPL.
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New media platforms such as online streaming services and social media have played a pivotal role in amplifying the global reach of IPL.
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Innovative marketing techniques employed by franchises and sponsors to heighten fan engagement have contributed to the exhilarating experience that captivates millions of cricket enthusiasts.
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