ZARA MAKES BILLIONS WITH ITS ANTI-MARKETING STRATEGY...
Zara only spends about 0.3% of sales on advertising despite earning billions of dollars in revenues each year
source:Google
Zara designs, produces, distributes, and sells its collections within two weeks And little inventory means lower storage costs and fewer discount
source:Google
This creates scarcity in the mind of customers to buy their favorite designs quickly as they know they will go out of stock
source:Google
LOCATION OF STORES Most luxury stores tend to locate their stores away from normal audience reach but Zara stores are usually situated in city centres.
source:Google
In conclusion, we can say ZARA is focused on 'less is more' ideology which creates the Fear Of Missing Out (FOMO)
source:Google
Unlike most of its competitors. ZARA doesn't rely on promotional marketing or advertising